The situation
The agency's project tool tracks campaigns. It has no idea what a shoot day is, who the gaffer was last time, or whether the client's product samples have arrived. So production lives in a producer's inbox and memory.
What CrewDesk changes
- Productions separate from campaigns, each with its stage, its crew and its dates.
- A cast and crew database with notes from past shoots: who was good, who was late, who fits which brand.
- Wardrobe and size matching for talent, so fittings are prepared before the call.
- A gear list for what the agency owns, and reminders for what must be rented.
- A chat per production, so decisions stay with the project instead of in six private threads.
Working with production partners
When the shoot is given to an outside production company, the agency still needs the dates, the approvals and the deliverables. A production in CrewDesk holds them, and the partner's producer can be given access with a limited role.
Make it yours
TECHMA connects custom applications to the tools agencies already run on, such as CRM, time tracking and project platforms. A production created when a deal is won, or hours sent back to billing, are typical connections.